EN – AI FOR MARKETERS

ADVALO - IA, DATA & MARKETING INDIVIDUALISÉ

AI FOR MARKETERS

A NEW PLATFORM TO EASILY CREATE, ACTIVATE AND MONITOR YOUR OMNICHANNEL CAMPAIGNS

A PLATFORM FOR MARKETERS

Advalo’s one-to-one marketing platform uses artificial intelligence to harness data, providing marketers with greater insight and efficiency and ensuring an immediate and lasting impact on your brand’s revenue.

QUICK DECISION MAKING WITH AI

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INCREASED PRODUCTIVITY

EASY SET-UP AND USER-FRIENDLY DESIGN

performance

INSTANT AND LONG-TERM RESULTS

DETERMINE STRATEGIC PRIORITIES

Discover the different ready-made scenarios and their reach potential (or “contactability”) and then match them with the right messages according to your marketing objectives.

 AI is used to fine-tune your database, to build audiences with high value potential that will be used in acquisition campaigns (e.g. lookalike), to create inspirational campaigns according to your sales plan and to automate campaigns through numerous personalized and ready-made scenarios.

ACT ON ALL CONTACT POINTS

Launch your marketing campaigns on all contact points: email, telephone, SMS, social networks, search, display, retargeting, etc.

The platform connects to your digital ecosystem using multiple native connectors.

Together with the mediaplan, you can see all your omnichannel marketing campaigns at a glance.

MONITOR PERFORMANCE

Monitor campaign performance both in real time and on an incremental basis by setting up control groups. You can monitor your campaigns according to the incremental sales generated on the web and at points of sale. This means you can effectively show the impact of digital not only online but also on in-store sales and highlight the ROI of each of your marketing actions.

AI FOR MARKETERS > TECHNOLOGY PLATFORM

SO MUCH MORE THAN A CUSTOMER DATA PLATFORM, A ONE-TO-ONE PREDICTIVE MARKETING PLATFORM TO BOOST CUSTOMER PERFORMANCE