GENERATE MORE QUALIFIED LEADS AND OPTIMISE LEAD CONVERSION
ADVALO PUTS AI AND ONE-TO-ONE MARKETING TO WORK FOR AUTOMOTIVE DEALERS AND MANUFACTURERS TO IDENTIFY AND SEND QUALIFIED LEADS TO THEIR SALES TEAMS ON A DAILY BASIS.
Advalo’s one-to-one marketing platform uses artificial intelligence to make it easier to leverage data, enabling marketers to become more efficient and accurate, ensuring an immediate and lasting impact on your brand’s revenue.
RAPID DECISION MAKING WITH AI
EASY TO SET UP AND USE
IMMEDIATE AND SUSTAINED PERFORMANCE
QUALIFY INTENDING BUYERS ON SITE IN REAL TIME TO IMPROVE THEIR EXPERIENCE
Unless an intending buyer takes direct action, it is impossible for the marketer to detect and qualify purchase intention.
Artificial intelligence identifies in real time the “hot prospects” looking at offers on the website and qualifies among all website visitors those who are really looking for a vehicle in order to engage them in a personalized way with tailored messages.
RECOGNIZE COLD CUES AND ACTIVATE YOUR CUSTOMER BASE
The numerous factors that can lead to a change of vehicle are specific to each individual and are not necessarily identifiable by the marketer.
Using predictive models, Advalo’s artificial intelligence identifies individuals in the customer base who are most likely to purchase a new vehicle in the coming weeks.
AUDIENCE SEGMENTING TO ACQUIRE NEW CUSTOMERS AT LOWER COST
Artificial intelligence offers computing power unattainable by the average person and makes it possible to define new audiences that can be used for campaigns on social networks or for display.
These audiences are automatically sent to Facebook and display networks to launch lookalike campaigns with specific content for each target audience.
" Sharp yet agile, powerful yet accessible, we found the Advalo tool to be an ideal solution to help our client SEAT with its data marketing issues. Moreover, we have built a strong rapport with the Advalo and C14torce teams that enables us to roll out and steadily improve the data use cases we developed with SEAT France.
Julien Richard, Associate Digital Director at DDB Paris
IA & Marketing individualisé
WHAT CAN THE ADVALO PLATFORM DO FOR YOUR BRAND