NO MORE MISSED SALES OPPORTUNITIES
USE ARTIFICIAL INTELLIGENCE AND PREDICTIVE MARKETING TO IMMEDIATELY INCREASE YOUR SALES BY SENDING AUTOMATED AND INDIVIDUALIZED CAMPAIGNS ON ALL CHANNELS
Advalo’s one-to-one marketing platform uses artificial intelligence to make it easier to leverage data, enabling marketers to become more efficient and accurate, ensuring an immediate and lasting impact on your brand’s revenue.
RAPID DECISION MAKING WITH AI
EASY TO SET UP AND USE
IMMEDIATE AND SUSTAINED PERFORMANCE
CUT DOWN ON YOUR ACQUISITION COSTS
WHILE STILL ENGAGING YOUR FUTURE BEST CUSTOMERS
E-retailers face growing acquisition budgets and difficulties in optimizing their ROI.
Artificial intelligence identifies high-value customer audiences (your best customers but also those who will have a higher value over time) which are automatically synchronized with channels such as Facebook, Instagram, Google and display, DCO, etc. These channels target the “lookalikes” of those who make up the initial audience, to send them a message with personalized content.
SPOT PURCHASE INTENT AND KICK-START CONVERSION
Each customer or prospect browsing the website represents a potential sales opportunity that requires immediate attention.
AI is used to detect individuals’ on site purchase intentions using scoring models and to accurately assess each search.
The Advalo platform can automatically trigger campaigns containing the most suitable product recommendations in relation to the customer’s browsing habits at all points of contact (email, SMS, DCO, retargeting, social networks and also on the site by connecting to your on-site personalization tool). Putting these individualized campaigns into practice immediately boosts conversion.
BUILD CUSTOMER LOYALTY FAST
BY AUTOMATING YOUR CRM CAMPAIGNS
Powered by qualification models, predictive targeting and product recommendations, artificial intelligence leverages all available data to pinpoint the most effective reasons to engage each individual with the right message.
The Advalo platform allows you to select the most value-generating scenarios and pretexts to meet the needs of your consumers:
hot pretexts for real-time consumer navigation
cold pretexts about the customer’s life cycle and their previous experience with the brand
exogenous pretexts from the consumer linked to their background and surroundings.
FOSTER REPEAT PURCHASES THROUGH PREDICTIVE MARKETING
Artificial intelligence can quickly identify complementary products to suggest.
A customer who has just made a purchase is more likely to make a repeat purchase in the near future and you will need to inspire them with products that complement the one they have just bought.The predictive product recommendation models available in the Advalo platform make it possible to tailor repeat purchase campaigns with relevant and effective recommendations.
We have more than met the objectives we set ourselves in terms of additional turnover, and have achieved an impressive ROI since the beginning of our collaboration. The Advalo team has demonstrated flawless support, answering our questions and doing everything possible to ensure that the solution evolves to meet our daily and future challenges. There is still considerable work to be done to transform how data is leveraged at Devernois, but we know that we will be very well taken care of.
Coline Bonhomme - CRM Project Manager at Devernois
AI & Individualized Marketing
WHAT CAN THE ADVALO PLATFORM DO FOR YOUR E-COMMERCE SITE