EN – fashion retail

INCREASE TRAFFIC AND SALES ON THE WEB AND IN YOUR SHOPS

BOOST YOUR WEB AND SHOP SALES WITH ARTIFICIAL INTELLIGENCE AND EFFECTIVELY ENGAGE YOUR CUSTOMERS BY SENDING INDIVIDUALIZED CAMPAIGNS ACROSS ALL CHANNELS

ADVALO - IA, DATA & MARKETING INDIVIDUALISÉ
FASHION RETAIL
FASHION RETAILResults
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1.4 million incremental turnover within 6 months of implementation.
Testimonial
TestimonialJULIEN RODIEN
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+700 K € incremental turnover in 3 months
FASHION RETAIL
FASHION RETAILResults
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A 4-fold increase in speaking ability
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Fashion Retail - Intelligence artificielle

LEARN MORE ABOUT YOUR CUSTOMERS WITH AI

Traditional segmentations are useful but not enough. Artificial intelligence provides a means to fine-tune customer database segmentation and enhance each individual’s unique profile.

The platform enables you to assess the potential of your customers and predict their future value by leveraging all your data via qualification models. You can then draw concrete conclusions that can be used directly in defining your marketing action plans

By tapping into your 1st party data, you focus on the most impactful and revenue-generating marketing levers.

GAUGE DIGITAL IMPACT ON YOUR SHOP

Omnichannel insight is a key issue in understanding the customer’s buying journey.

The problem is that many brands evaluate the results of their digital actions solely on the basis of the turnover generated on the e-commerce site. In many cases, splitting up online and offline data makes it impossible to get a complete overview of digital performance.

Advalo reconciles CRM data (purchase history, products purchased, shops visited, etc.) with customer browsing data, allowing you to track the omnichannel journey of each of your customers and to accurately assess the impact of digital on traffic and overall sales (web and shop).

secteur retail - CRMsecteur retail - CRM digital
secteur fashion retail - recruter meilleurs clients

FIND YOUR FUTURE BEST CUSTOMERS

Advalo allows you to find lookalikes of your best customers or lookalikes of the priority segments you have identified, or to exclude your known customers from your campaigns on social networks, in display, etc.

For instance, by syncing your priority segments with Google, Advalo allows you to adjust your bids on similar audiences, and tailor the AdWords ad at the moment the customer expresses interest.

SPOT PURCHASE INTENT AND KICK-START CONVERSION

Each customer or prospect browsing the website represents a potential sales opportunity that requires immediate attention.

AI is used to detect individuals’ on site purchase intentions using scoring models and to accurately assess each search.

The Advalo platform can automatically trigger campaigns containing the most suitable product recommendations in relation to the customer’s browsing habits at all points of contact (email, SMS, DCO, retargeting, social networks…). These personalized and automated campaigns boost omnichannel conversion.

secteur retail - detecter intentions d'achats et augmenter la conversion
secteur retail - augmenter le reach sur le digital

EXPAND ON DIGITAL REACH

Setting up an omnichannel media mix is essential to boost sales performance.

If you digitize your database, you can address your customers and prospects wherever they are: by email, SMS, Google search or social networks.

Email is still widely used, yet it is not always the most effective way to reach customers, given that email open rates are only 20%. If you want to increase your “reach” – to increase the number of customers who will actually see the communications – rolling out campaigns using several distribution channels (social networks, display, sms, etc.) is crucial to reach your customers on a massive scale.

TAILOR-MADE CUSTOMER COMMUNICATIONS

Individualized marketing for customer performance

  • Powered by qualification models, predictive targeting and product recommendations, artificial intelligence leverages all available data to pinpoint the most effective reasons to engage each individual with the right message.

    The Advalo platform allows you to select the most value-generating scenarios and pretexts to meet the needs of your consumers:

    • hot pretexts for real-time consumer navigation
    • cold pretexts about the customer’s life cycle and their previous experience with the brand
    • exogenous pretexts from the consumer linked to their background and surroundings.
fashion retail
secteur retail - marketing prédictif

FOSTER REPEAT PURCHASES THROUGH PREDICTIVE MARKETING

Artificial intelligence can quickly identify complementary products to suggest. 

A customer who has just made a purchase is more likely to make a repeat purchase in the near future and you will need to inspire them with products that complement the one they have just bought. The predictive product recommendation models available in the Advalo platform make it possible to tailor repeat purchase campaigns with relevant and effective recommendations.

The Advalo one-to-one marketing platform automates campaigns, saving time and increasing productivity for Côté Sushi's marketing teams. In 12 months of collaboration, the company was able to generate 1.2 million incremental sales.

ADVALO

Individualized marketing

WHAT CAN THE ADVALO PLATFORM DO FOR YOUR BRAND