INCREASE TRAFFIC AND SALES ON THE WEB AND IN YOUR SHOPS
BOOST YOUR WEB AND SHOP SALES WITH ARTIFICIAL INTELLIGENCE AND EFFECTIVELY ENGAGE YOUR CUSTOMERS BY SENDING INDIVIDUALIZED CAMPAIGNS ACROSS ALL CHANNELS
Advalo’s one-to-one marketing platform uses artificial intelligence to make it easier to leverage data, enabling marketers to become more efficient and accurate, ensuring an immediate and lasting impact on your brand’s revenue.
RAPID DECISION MAKING WITH AI
INCREASED PRODUCTIVITY
EASY TO SET UP AND USE
IMMEDIATE AND SUSTAINED PERFORMANCE
GAUGE DIGITAL IMPACT ON YOUR SHOP
Omnichannel insight is a key issue in understanding the customer’s buying journey.
The problem is that many brands evaluate the results of their digital actions solely on the basis of the turnover generated on the e-commerce site. In many cases, splitting up online and offline data makes it impossible to get a complete overview of digital performance.
Advalo reconciles CRM data (purchase history, products purchased, shops visited, etc.) with customer browsing data, allowing you to track the omnichannel journey of each of your customers and to accurately assess the impact of digital on traffic and overall sales (web and shop).
FIND YOUR FUTURE BEST CUSTOMERS
Advalo allows you to find lookalikes of your best customers or lookalikes of the priority segments you have identified, or to exclude your known customers from your campaigns on social networks, in display, etc.
For instance, by syncing your priority segments with Google, Advalo allows you to adjust your bids on similar audiences, and tailor the AdWords ad at the moment the customer expresses interest.
SPOT PURCHASE INTENT AND KICK-START CONVERSION
Each customer or prospect browsing the website represents a potential sales opportunity that requires immediate attention.
AI is used to detect individuals’ on site purchase intentions using scoring models and to accurately assess each search.
The Advalo platform can automatically trigger campaigns containing the most suitable product recommendations in relation to the customer’s browsing habits at all points of contact (email, SMS, DCO, retargeting, social networks…). These personalized and automated campaigns boost omnichannel conversion.
EXPAND ON DIGITAL REACH
Setting up an omnichannel media mix is essential to boost sales performance.
If you digitize your database, you can address your customers and prospects wherever they are: by email, SMS, Google search or social networks.
Email is still widely used, yet it is not always the most effective way to reach customers, given that email open rates are only 20%. If you want to increase your “reach” – to increase the number of customers who will actually see the communications – rolling out campaigns using several distribution channels (social networks, display, sms, etc.) is crucial to reach your customers on a massive scale.
TAILOR-MADE CUSTOMER COMMUNICATIONS
Individualized marketing for customer performance
Powered by qualification models, predictive targeting and product recommendations, artificial intelligence leverages all available data to pinpoint the most effective reasons to engage each individual with the right message.
The Advalo platform allows you to select the most value-generating scenarios and pretexts to meet the needs of your consumers:
- hot pretexts for real-time consumer navigation
- cold pretexts about the customer’s life cycle and their previous experience with the brand
- exogenous pretexts from the consumer linked to their background and surroundings.
FOSTER REPEAT PURCHASES THROUGH PREDICTIVE MARKETING
Artificial intelligence can quickly identify complementary products to suggest.
A customer who has just made a purchase is more likely to make a repeat purchase in the near future and you will need to inspire them with products that complement the one they have just bought. The predictive product recommendation models available in the Advalo platform make it possible to tailor repeat purchase campaigns with relevant and effective recommendations.
We valued the services of the Advalo team for their expertise and pragmatic approach to activating marketing campaigns.
Thierry Lernon - Managing Director eCommerce, CRM, Cross-channel, Chief Digital Officer
