Detect key moments of every purchase path and create personalized relationships
Difficulties generating in-store traffic ?
Over solicited consumers are less and less responsive to mass campaigns. Create an individualized relationship that is pertinent and coherent across all channels, meet client needs and reinforce loyalty.
Creating an individualized relationship with customers entails taking their context into account (customer profile, purchase history, browsing behaviors, geolocation…) and the brand’s. Individualized speech requires interpreting the context to automate customization across all touch points.
Advalo is a predictive marketing platform that anticipates customer needs in order to propose the most performant content. Interfaced with your existing tools, the most relevant information is relayed on all of your channels.
DETECT PURCHASE INTENT OF EVERY CONSUMER
Following the consolidation of online and offline data, the Advalo platform develops innovative predictive models to understand where each consumer is in their purchasing journey. You can identify the context of each visitor in real time: customer segment, eligibility for an offer, behavioral data,key moments that best influence purchase decision.
CAPITALIZE ON KEY MOMENTS OF CUSTOMER JOURNEY
Thanks to it’s customized algorithms – appetence score, product recommendations,… The Advalo platform customizes and enriches all of your marketing campaigns, on all channels, at the most relevant moments. By creating a relationship with the customer that is more respectful of their needs, you limit commercial pressure and increase commitment to the brand.
SPEAK TO YOUR CLIENTS WHEREVER THEY ARE
Less than 15% of your clients react to your emails… How to reach the remaining 85%? Thanks to the Advalo platform, new levers animate your customers wherever they are: capture purchase intention even before they arrive on your site, switch your relationship standpoints on digital channels and work on brand awareness throughout their life cycle.