ONE-TO-ONE RELATIONSHIP TO BOOST PERFORMANCE
ADVALO PROVIDES AI AND ONE-TO-ONE MARKETING SOLUTIONS FOR LUXURY GOODS COMPANIES TO RESTORE A SPECIAL RELATIONSHIP WITH THEIR CUSTOMERS AND BUILD BRAND LOYALTY
IMPROVE CUSTOMER JOURNEY KNOWLEDGE
AS WELL AS DIGITAL’S IMPACT ON SHOP SALES
The Advalo platform reconciles online and offline data to provide a better understanding of customers and their purchasing paths.
Artificial Intelligence uses qualification models to identify customer clusters based on their behavior in order to segment your database according to different types of customers, enabling you to define a marketing action plan for these different customer segments.
Ultimately, data reconciliation lets you measure the impact of digital actions on overall sales, both on the web and in-store. So you can demonstrate the impact of digital on point-of-sale turnover.
SPOT PURCHASE INTENT AND KICK-START CONVERSION
Each customer or prospect browsing the website represents a potential sales opportunity that requires immediate attention.
AI is used to detect individuals’ on site purchase intentions using scoring models and to accurately assess each search.
The Advalo platform can automatically trigger campaigns containing the most suitable product recommendations in relation to the customer’s browsing habits at all points of contact (email, SMS, DCO, retargeting, social networks…). These personalized and automated campaigns boost omnichannel conversion.
TAILOR-MADE CUSTOMER COMMUNICATIONS
FOR A ONE-TO-ONE RELATIONSHIP REGARDLESS OF THE POINT OF CONTACT
Powered by qualification models, predictive targeting and product recommendations, artificial intelligence leverages all available data to pinpoint the most effective reasons to engage each individual with the right message.
The Advalo platform allows you to select the most value-generating scenarios and pretexts to meet the needs of your consumers:
- hot pretexts for real-time consumer navigation
- cold pretexts about the customer’s life cycle and their previous experience with the brand
- exogenous pretexts from the consumer linked to their background and surroundings.
DEVELOP FUTURE BEST CUSTOMER ACQUISITION
BY TARGETING LOOKALIKES OF YOUR PRIORITY SEGMENTS
So many brands spend large budgets on acquiring new customers without differentiating campaigns according to the future value of those customers.
Advalo capitalises on customer data to find lookalikes of best customers or identified priority segments, as well as exclude known customers from acquisition campaigns. Using this strategy, you can focus your marketing efforts for immediate results and reduce acquisition costs.
The success of the marketing strategy adopted by Degrenne can be seen in the figures for campaigns launched with the Advalo platform.
