GIVE TRAVELERS A PERSONALIZED EXPERIENCE
USE AI TO DETECT CUSTOMER TRAVEL INTENTIONS ON YOUR WEBSITE AND GUIDE YOUR VISITORS THROUGH THEIR PURCHASE JOURNEY, ON THE WEBSITE AND AT ALL OTHER TOUCH POINTS.
LEARN MORE ABOUT YOUR CUSTOMERS WITH AI
Traditional segmentations are useful but not enough. Artificial intelligence provides a means to fine-tune customer database segmentation and enhance each individual’s unique profile.
Taking into account all of your data via qualification models, the platform lets you define “clusters” of customers with their own travel purchase habits, and pre-purchase site browsing behavior.
You can then draw concrete conclusions that can be used directly in defining your marketing action plans.
By tapping into your 1st party data, you focus on the most impactful and revenue-generating marketing levers.
MAKE THE MOST OF YOUR ACQUISITION CAMPAIGNS
Advalo allows you to find lookalikes of your best customers or lookalikes of the priority segments you have identified, or to exclude your known customers from your campaigns on social networks, in display, etc.
For instance, by syncing your priority segments with Google, Advalo allows you to adjust your bids on similar audiences, and tailor the AdWords ad the moment the customer expresses interest.
SPOT PURCHASE INTENT AND KICK-START CONVERSION
Each customer or prospect browsing the website represents a potential sales opportunity that requires immediate attention.
AI is used to detect individual’s on site purchase intentions using scoring models and to accurately assess each search.
The Advalo platform can automatically trigger campaigns containing the most suitable product recommendations in relation to the customer’s browsing habits at all points of contact (email, SMS, DCO, retargeting, social networks…). These personalized and automated campaigns boost omnichannel conversion.
TAILOR-MADE CUSTOMER COMMUNICATIONS
Individualized marketing for customer performance
Powered by qualification models, predictive targeting and product recommendations, artificial intelligence leverages all available data to pinpoint the most effective reasons to engage each individual with the right message.
The Advalo platform allows you to select the most value-generating scenarios and pretexts to meet the needs of your consumers:
- hot pretexts for real-time consumer navigation
- cold pretexts about the customer’s life cycle and their previous experience with the brand
- exogenous pretexts from the consumer linked to their background and surroundings.
FOSTER REPEAT PURCHASES THROUGH PREDICTIVE MARKETING
Artificial intelligence can quickly identify complementary products to suggest.
A customer who has just made a purchase is more likely to make a repeat purchase in the near future and you will need to inspire them with products that complement the one they have just bought. The predictive product recommendation models available in the Advalo platform make it possible to tailor repeat purchase campaigns with relevant and effective recommendations.
With Advalo, we worked on building audiences and implementing our communication strategy based on a detailed action plan that addresses specific issues in our business. The results: more targeted and relevant communications for our business in general, allowing us to obtain concrete results and maintain a healthy customer base that brings in business at strategic moments.
Anne-Sophie Michel, B&B HOTELS - Web Marketing Project Manager
WHAT CAN THE ADVALO PLATFORM DO FOR YOUR BUSINESS